Winner of WWD’s highly coveted “Best Executed Brand Launch” award, Sonia is a beauty maverick, leveraging her unprecedented breadth of industry experience to transform burgeoning brands into market leaders. After a successful career working in-house for global powerhouses like Avon and Valeant Pharmaceuticals and indie brands alike, Sonia launched The Beauty Specialty Group in 2008, eager to share her talents with emerging brands in need of 360° attention. 

Fun Fact: A passionate runner, Sonia gives new meaning to “gal on the go.” 


Kristy’s unique understanding of the digital landscape, honed over years of startup experience, transforms unknown brands into market frontrunners. As the VP of Marketing Communication and Digital at illuMask, Kristy helped propel the brand’s light mask to the #1 beauty product in Walmart within weeks of launch. She uses a creative approach to budget management and digital strategy, leveraging established relationships with beauty influencers.

Fun Fact: The force is strong with this one—Kristy is a secret Star Wars nerd!

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